Corporate Social Responsibility Activities

In your initial paper, identify the disaster and a company, and then explain how the company became involved. Be sure to describe the event you are analyzing, specifying which companies stepped in to assist and how they offered their products and services, or possibly revenues as well. In your opinion, did the corporations involvement provide it with some form of benefit in the long run? Are consumers even aware of the companys involvement? What was the communication strategy following the CSR activity? In study we will talk about Fukushima Daiichi nuclear disaster which was a disaster that place on 11 March 2001 and resulted in a meltdown of three of the six nuclear reactors of the plant. This failure of the plant occurred when the plant was hit by a tsunami that was activated by an earthquake of 9.0 magnitudes, due to which on 12 March the plan started releasing huge amount of radioactive material, which made it one of the largest nuclear disaster in the history. After this incident people living within 21 km radius of Fukushima Daiichi nuclear plant and 11 km radius of Fukushima Daiichi nuclear plant were vacated. Although no short term radiation exposure fatalities were reposted due to this nuclear disaster, it was reported that some 15, 885 had lost their lives, 6150 injured and 2600 people were missing due to the earthquake and tsunami and by August 2013 some 1,600 were reported which were related to the evacuation conditions, such as closure of hospitals and because of people living in temporary housings (Santos, 2013). The earthquake that took place was most powerful earthquake in Japans history and was the fourth most powerful earthquake that hit the World. In this disaster about 127, 300 buildings were totally collapsed, 272, 790 buildings were half collapsed, and 748,000 buildings were partially damaged. In this disaster around 4.5 million households in Northeastern Japan were left without any electricity and another 1.4 million were left without any water. Early estimates of this disaster put insured losses from the disaster at US $ 14.6 to 34.5 billion. The Bank of Japan offered US $ 184 billion to the bank on 14 March in an attempt to normalize the condition of the market. The estimated cost of World Bank was US $ 234 billion which made it the costliest natural disaster in the history of the World. Dell and Hawlett-Packere both are American companies which are privately owned technology company, while Dell is based in Texas, U.S., Hawlett-Packere is based in California, U.S. Following this devastating tsunami and earthquake in Japan Hawlett-Packere and Dell got together to help the victims and about 250 laptops and long lasting batteries were transported to Japan. With this Dell also donated about 100 laptops that were to be used with Microsofts mobile connection so the centers for volunteers could be provided with free internet access (Markgraf, 2012). Employees from both the companies also volunteered for their time, they travelled to Japan to help the victims, and they helped in cleaning the streets and mud-filled gutters of Japan. These volunteers also provided about 1,000 backpacks which were filled with food, supplies and books for elementary children, so they do not miss their studies in the time of this disaster. This help from the companies helped a lot at the time of the disaster; this made a good image of the companies and showed that all are together at the time of disaster (Egeland, 2011). As this is not new for these companies to help in th e time of such disasters, not many consumers are aware about this particular help. Reference Egeland, B. (2011). Corporate Social Responsibility. Retrievedfrom https://www.mallenbaker.net/csr/articles.php [Accessed on January, 2015] Markgraf, B. (2012). Fukushima Daiichi nuclear disaster. Retrievedfrom https://www.greenpeace.org/international/en/campaigns/nuclear/safety/accidents/Fukushima-nuclear-disaster/ [Accessed on January, 2015]Santos, F. (2013). Corporate Social Responsibility: The Key To Attracting Retaining TopTalent. . Retrievedfrom https://www.forbes.com/sites/insead/2013/11/12/corporate-social-responsibility-the-key-to-attracting-retaining-top-talent/ [Accessed on January, 2015]